MBA in Marketing

Overview: Bridging Theory with Real-World Marketing Challenges

Our partner university’s MBA in Marketing is designed to enhance problem-solving abilities by linking theoretical knowledge with practical business challenges. As part of this approach, students are encouraged to visit local businesses and attend guest lectures from industry professionals, ensuring exposure to real-world marketing practices.

We recognise that an MBA is a significant investment in your future, and we provide extensive career support to help you achieve a rapid return on that investment. This programme not only develops strategic marketing expertise but also offers the flexibility to tailor your studies through a specialist module, choosing between:

• E-Marketing
• International Marketing

Additionally, students complete a marketing-related dissertation, allowing them to focus on an area of personal interest and professional ambition.

The University offers a variety of MBA specialisations, including:

• Finance
• Human Resource Management
• Supply Chain Management

As an added benefit, our partner universities are affiliated with the Chartered Management Institute (CMI). Graduates of the MBA in Marketing will receive dual accreditation, earning the CMI Level 7 Extended Diploma in Management and Leadership. Students also gain Affiliate Membership with CMI during their studies, providing access to valuable knowledge resources to support their professional development.

For further details, you can download the programme specification for the Master of Business Administration (Marketing) course.

Course Structure: A Blend of Academic Learning and Practical Application

This MBA programme combines taught elements with self-directed research, allowing students to shape their dissertation topics in alignment with career aspirations and personal interests.

Teaching methods include:

• Lectures and seminars
• Class discussions and case studies
• Group work and presentations
• Applied study projects

Assessment is conducted through dissertation projects and coursework assignments, with examinations required for some subjects. Full details on course regulations and documentation can be found on the Academic Services website.

Core Modules

• Financial Management and Control (15 Credits)
• Strategic Management in an International Context (15 Credits)
• Professional Management and Leadership Development (30 Credits)
• Value Creation in Organisations – Managing Operations and Marketing (30 Credits)
• MBA Project (60 Credits)

Optional Modules (Choose One)

• Managing Brands (30 Credits)
• Digital Marketing (30 Credits)

Note: Availability of optional modules may vary.

Eligibility Criteria

This programme is designed to accelerate career progression for academically qualified applicants. Consideration is given to:

• Graduates with relevant degrees or equivalent professional qualifications
• Applicants with limited or no work experience (provided they can demonstrate how the course aligns with their career goals)
• Pre-graduation candidates who show potential to benefit from an MBA programme

All applications are subject to University approval. Additionally, students must meet English language proficiency requirements. If English is not your first language, please refer to the University’s English language requirements.

Career Prospects: Your Pathway to Success

An MBA in Marketing is a stepping stone to career advancement, enabling graduates to develop strategic marketing expertise and leadership skills. By applying practical knowledge, students enhance their employability and earning potential in today’s competitive job market.

Graduates of our MBA in Marketing have pursued careers in Banking, Manufacturing, Travel, and Property Management sectors. The programme is designed to provide higher salaries, promotion opportunities, and greater flexibility, helping students adapt to evolving business landscapes.

Chartered Management Institute (CMI) Accreditation

Our partner university’s MBA programmes are accredited by the Chartered Management Institute (CMI), a prestigious professional body for management. Upon completion, students earn the CMI Level 7 Diploma in Strategic Management and Leadership, a qualification recognised for its enhancement of business knowledge and management expertise.

CMI-accredited programmes have been shown to significantly boost employability. According to the 2016/17 Destinations of Leavers from Higher Education (DLHE) survey:

• 58% of graduates from CMI-accredited courses secured graduate-level employment, further study, or training within six months of graduation.
• This is 10% higher than graduates from non-accredited business programmes.

Take the Next Step

Invest in your future with an MBA in Marketing and gain the strategic expertise, leadership skills, and industry recognition to excel in today’s dynamic business world. Apply now!