Overview

The MSc in Digital Marketing is designed to equip you with the knowledge, skills, and strategies needed to thrive in today’s rapidly evolving digital landscape. This cutting-edge programme blends academic theory with practical application, ensuring that you develop a deep understanding of digital marketing tools, consumer behaviour, and emerging trends.

In an era where businesses are shifting to digital-first strategies, expertise in digital marketing is essential for career advancement. This course will enable you to master key concepts such as social media marketing, search engine optimisation (SEO), data analytics, e-commerce, content marketing, and artificial intelligence in marketing.

Whether you’re a marketing professional looking to upskill or a graduate seeking a career in the digital marketing industry, this MSc provides the practical expertise and strategic insight needed to excel. You will also have the opportunity to engage with industry experts, work on real-world projects, and gain hands-on experience with the latest digital marketing technologies.

Course Modules

You will study a range of modules that cover the core aspects of digital marketing, strategic decision-making, and consumer engagement. Modules may include:

• Digital Marketing Strategy and Analytics
• Search Engine Optimisation (SEO) and Paid Advertising
• Social Media and Influencer Marketing
• E-commerce and Online Consumer Behaviour
• Content Marketing and Brand Storytelling
• Artificial Intelligence and Automation in Marketing
• Marketing Data and Consumer Insights
• Global Marketing and Digital Trends
• Business Research Methods
• Dissertation or Consultancy Project

Learning Experience & Opportunities

Throughout the course, you will engage in hands-on learning experiences that bridge the gap between theory and real-world application.

• Live Business Projects – Work on industry-based case studies and digital marketing campaigns.
• Guest Lectures & Workshops – Learn from leading digital marketing professionals and industry experts.
• Professional Certifications – Gain access to certifications in platforms such as Google Analytics, HubSpot, and Facebook Blueprint.
• Networking Events – Connect with industry leaders and potential employers through networking sessions and digital marketing conferences.
• Internships & Work Placements – Enhance your employability with practical work experience in a digital marketing role.

Entry Requirements
The MSc in Digital Marketing is open to:

• Applicants with a bachelor’s degree (minimum 2:2 or equivalent) in business, marketing, media, IT, or related fields.
• Professionals with relevant work experience in marketing, advertising, or digital strategy (applications considered on a case-by-case basis).
• International students must meet the minimum English language requirements (IELTS 6.5 or equivalent).
• All applications are subject to University approval.

Career Prospects

The digital marketing industry is experiencing rapid growth, with businesses across all sectors seeking professionals who can drive online engagement, brand visibility, and customer acquisition. Upon completing this MSc, you will be well-prepared for a range of career opportunities, including:

• Digital Marketing Manager
• SEO & SEM Specialist
• Social Media Strategist
• Content Marketing Manager
• E-commerce Marketing Specialist
• Data Analytics & Digital Insights Manager
• Paid Media & PPC Campaign Manager
• Marketing Automation Specialist

Graduates of this course have secured roles in leading digital agencies, multinational corporations, e-commerce businesses, and start-ups. Some have even launched their own digital marketing consultancy firms.

By earning an MSc in Digital Marketing, you will position yourself at the forefront of the digital revolution, ready to lead brands and businesses into the future of online marketing.