Programme Overview
The MSc International Business with Data Analytics is a future-focused postgraduate programme designed to equip students with the strategic, analytical, and leadership skills required to thrive in today’s global business environment. Combining core international business principles with modern data analytics techniques, the programme prepares graduates to make informed business decisions in an increasingly digital and data-driven world.
Students will explore international markets, global strategy, entrepreneurship, finance, and digital business, while also developing practical skills in business intelligence, quantitative analysis, and data visualisation. The course is ideal for aspiring business leaders, analysts, consultants, and entrepreneurs seeking to build successful careers across international industries.
The programme is delivered through a combination of lectures, seminars, independent study, and coursework-based assessments, ensuring students gain both theoretical knowledge and practical application skills relevant to modern business challenges.
Key Programme Features
- Develop expertise in international business management and strategy
- Gain practical data analytics and business intelligence skills
- Learn from industry-experienced academic staff
- Explore global marketing, finance, and entrepreneurship
- Build leadership, problem-solving, and decision-making capabilities
- Enhance employability through industry-relevant coursework and research projects
- Access modern digital learning resources and online learning platforms
Programme Modules
Academic and Professional Development (0 Credits)
Introduces students to postgraduate-level academic skills, including academic writing, research techniques, and critical thinking, helping students transition successfully into master’s-level study.
Global Business in Context
Examines the complexities of the global business environment, current international business trends, and the challenges organisations face in a rapidly changing world. Students develop adaptability and strategic thinking skills for global markets.
International Finance
Provides a strong foundation in financial theory, entrepreneurship, managerial decision-making, business planning, and financial control within an international business context.
Global Marketing & Sales Development
Focuses on international marketing strategies, global sales development, and the marketing needs of multinational enterprises and SMEs operating in international markets.
The Digital Landscape
Explores e-business technologies, digital transformation, and the impact of digital innovation on international business operations and competitive strategy.
Data Analytics for International Business
Develops practical skills in quantitative analysis, business intelligence, and data visualisation to support strategic decision-making in international organisations.
Global Strategy Development & Implementation
Examines strategic management, international competitiveness, organisational structures, and strategic implementation in global business environments.
Research Design in International Business
Builds research capabilities by teaching students how to design, conduct, and evaluate research relevant to international business management and decision-making.
International Entrepreneurship
Encourages innovative thinking and entrepreneurial development, helping students understand rapid internationalisation, enterprise creation, and global business opportunities.
Independent Project (45 Credits)
Students complete an independent research project and dissertation focused on a specialist area within international business, supported by academic supervision throughout the research process.
Applied Research Skills for International Business
Develops practical research and analytical skills, including data collection, interpretation, and critical evaluation using both primary and secondary research methods.
Entry Requirements
Applicants are normally expected to hold:
- A 2:2 honours degree or international equivalent
- IELTS 6.0 overall with no individual band below 5.5 (or equivalent English language qualification)
Applicants with substantial professional or experiential learning may also be considered through non-standard entry routes.
Students with lower academic qualifications may be eligible for the Extended MSc pathway, which includes a Pre-Master’s Graduate Certificate and guaranteed progression upon successful completion.
Duration and Study Mode
- Study Mode: Full-time
- Duration: 1 Year
- Teaching Schedule: Approximately 12–14 hours of lectures and seminars per week, alongside independent study
- Assessment Method: Coursework, presentations, class tests, and research projects
Career Opportunities
Graduates of the MSc International Business with Data Analytics programme can pursue careers across a wide range of international industries and sectors. Potential career paths include:
- Business Analyst
- Data Analyst
- Project Manager
- Business Development Manager
- Marketing Director
- Management Consultant
- Finance Manager
- Human Resources Officer
- Account Manager
The programme develops highly transferable skills in leadership, analytical thinking, strategic planning, finance, marketing, and data-driven decision-making.