Overview
Build the knowledge, practical skills and strategic understanding needed to succeed in the fast-moving world of digital marketing and business management with this BSc (Hons) Digital Marketing and Management degree.
Digital technology is transforming the way businesses communicate with customers, build brands and make decisions. From SEO and social media marketing to AI, data analytics, CRM and digital campaigns, organisations increasingly need professionals who can combine marketing expertise with strong management skills.
This course is designed to help you develop into a future-focused, industry-ready marketing professional. You will explore digital marketing management theories and practices while learning how to evaluate and apply emerging technologies, including Artificial Intelligence (AI), to improve decision-making, performance and communication. You will also consider strategic, sustainable and ethical approaches to digital marketing resources and operations.
Throughout your studies, you will gain hands-on experience with key areas of modern digital marketing, including search engine optimisation (SEO), analytics, campaign management, customer relationship management (CRM), social media and content marketing.
Why Study Digital Marketing and Management?
This degree combines the creative, analytical and strategic sides of digital marketing with essential business and management knowledge.
You will have the opportunity to:
- Understand key digital marketing theories and practices
- Develop practical knowledge of SEO and digital analytics
- Explore social media, digital communications and content marketing
- Learn how to use AI, data analytics and CRM in modern marketing
- Understand how businesses use data to create more personalised marketing strategies
- Develop knowledge of digital campaign planning and execution
- Explore consumer behaviour and digital audiences
- Build skills in leadership, project coordination and management
- Develop cross-cultural communication skills for the global business environment
- Understand digital regulation, compliance, sustainability and ethical marketing
- Apply your learning to practical and real-world marketing challenges
Course Content
The BSc (Hons) Digital Marketing and Management course is available as a three-year degree or a four-year programme with a foundation year.
Foundation Year
The foundation year is designed to help you develop the academic, professional and research skills needed to progress onto degree-level study.
You will study:
- Critical Thinking Skills
- Data Skills
- Professional Development Skills
- Research Skills
Year 1
In your first year, you will build a foundation in business, marketing and professional skills. You will explore how marketing operates in a digital environment while developing an understanding of sustainable business and business finance.
Modules include:
- Academic and Professional Skill
- Sustainable Business in the Contemporary Environment
- Marketing and the Digital Context
- Business Finance
Year 2
Your second year develops your understanding of digital marketing, management and the technologies shaping the industry.
You will explore areas such as human resource management, digital regulation, social media, content marketing, AI marketing, data analytics and CRM.
Modules include:
- Managing Human Resources
- Sustainability in Career Development
- Digital Regulation and Compliance
- Digital Communications, Social Media and Content Marketing
- AI Marketing, Data Analytics and CRM
Year 3
In your final year, you will focus on strategy, digital audiences and practical campaign development. You will have the opportunity to execute real-world digital campaigns and apply your knowledge to practical marketing challenges.
Modules include:
- Executing Business Strategy
- Understanding Digital Audiences and Consumer Behaviour
- Digital Campaigns
- Undergraduate Major Project (Leadership in Practice)
The final-year practical experience can help you demonstrate your skills, strengthen your CV and prepare for career progression in the digital marketing industry.
Entry Requirements
The course offer document confirms that this programme is available through both a three-year degree route and a four-year route with a foundation year.
Specific academic and English language entry requirements are not stated in the provided offer document. Students should check the latest admissions requirements for their chosen entry route before applying.
Career Opportunities
A degree in Digital Marketing and Management can prepare you for a wide range of roles in the growing digital economy.
As businesses continue to invest in digital channels, data, AI and personalised customer communication, employers are looking for professionals with skills in digital strategy, SEO, analytics, content, social media, CRM and campaign management.
After completing this course, potential career routes include:
- Digital Marketing Manager
- SEO Specialist
- Social Media Manager
- CRM Manager
- Content Marketing Manager
- Email Marketing Specialist
- Digital Analyst
- AI Marketing Specialist
The combination of digital marketing knowledge, practical campaign experience and management skills can also help you pursue opportunities across a wide range of industries and organisations.
Develop Skills for the Future of Digital Marketing
The digital marketing industry continues to evolve through developments in Artificial Intelligence, automation, big data, analytics and personalised marketing. This course is designed to help you understand these changes and develop the knowledge needed to respond to new technologies and business challenges.
By the end of your studies, you will have explored the strategic and practical aspects of digital marketing while developing skills in areas including SEO, digital campaigns, analytics, CRM, AI marketing, consumer behaviour, leadership and business strategy.
If you are interested in digital marketing, social media, SEO, AI, content creation, data analytics and business management, this BSc (Hons) degree can provide a strong foundation for building your knowledge and preparing for a range of future career opportunities.