Digital Marketing

Course Overview

This degree introduces you to the fast-paced world of digital marketing, where creativity, data, and technology come together.

You will develop both strategic thinking and practical skills to design and deliver effective marketing campaigns across digital platforms. The course builds strong foundations in marketing while focusing on real-world application.

Throughout your studies, you will:

Create engaging digital content and campaigns
Use data to understand customer behaviour
Develop skills in social media and influencer marketing
Learn digital storytelling techniques
Analyse marketing performance using industry tools

You will work with platforms such as Google Analytics, Hootsuite, Power BI, and AI-driven content tools, gaining hands-on experience that reflects current industry practices.

Ethics and sustainability are integrated throughout the course, preparing you to create responsible and impactful marketing strategies.

Why Study This Course

Strong focus on practical digital marketing skills
Learn using industry-standard tools and platforms
Work on real-world projects and live briefs
Build a professional portfolio of campaigns and content
Designed to match employer needs and industry trends

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), giving you:

Access to career support tools
Opportunities for professional qualifications
Enhanced employability prospects

Modules

Year 1

The Global Economy
The Future of Work
Marketing and Consumer Insights
Digital Content Creation

(Modules may be subject to change)

Entry Requirements

96–112 UCAS points (or equivalent)
Foundation Year: 64–80 UCAS points
International Foundation Pathway:
- 64 UCAS points
- IELTS 5.5

Careers

Graduates will be prepared for a range of roles in the digital marketing industry, including:

Digital Marketing Executive
Social Media Manager
Content Creator
Brand Strategist
Marketing Analyst

You will graduate with a portfolio demonstrating your ability to design campaigns, create content, and use data to drive marketing decisions.

Learning and Assessment

How You’ll Learn

Practical workshops and interactive sessions
Case-based learning and live industry projects
Real marketing scenarios and campaign development
Continuous support and feedback

How You’ll Be Assessed

Coursework-based assessments
Reports and presentations
Creative media projects and portfolios
Data-driven marketing analysis tasks

Assessments are designed to reflect real marketing work, helping you develop both creative and analytical skills.