BA (Hons) Business and Marketing: Elevate Your Business Potential

Crafting Tomorrow’s Business and Marketing Leaders The BA (Hons) Business and Marketing undergraduate degree is meticulously designed for ambitious individuals ready to excel in the dynamic and rapidly evolving business and marketing landscape. This programme provides a comprehensive understanding of business principles, cutting-edge marketing strategies, and nuanced consumer behaviour, empowering students to drive success in a competitive marketplace.

Programme Insights: Where Strategy Meets Innovation Focusing on the critical intersection of strategic business management and modern marketing practice, students will explore pivotal topics including digital marketing, brand development, international business, and advanced market analytics. The course uniquely blends academic theory with practical real-world application through innovative marketing projects, business simulations, and industry-focused insights.

Comprehensive Curriculum: A Strategic Learning Pathway

Year 1: Fundamentals of Business and Marketing

• Introduction to Business Management
• Marketing Principles
• Business Economics
• Data Analysis for Business

Year 2: Advanced Marketing and Business Strategies

• Consumer Behaviour
• Digital and Social Media Marketing
• Market Research and Analytics
• Business Ethics and Corporate Social Responsibility

Year 3: Strategic Leadership and Global Perspectives

• Strategic Marketing Management
• Global Business and Marketing
• Brand Management
• Final Project / Dissertation

Essential Skills You’ll Develop

• Strategic Business Planning
• Digital Marketing Expertise
• Consumer Insight Analysis
• Brand Development
• Market Research Techniques
• Global Business Perspective

Why Choose This Transformative Programme?

• Real-World Focused Curriculum
• Industry-Relevant Learning
• Flexible Career Pathways
• Comprehensive Professional Support

Diverse Career Opportunities Graduates can excel in roles such as:

• Marketing Management
• Market Research Analyst
• Digital Marketing Specialist
• Brand Manager
• Business Development Executive
• Public Relations and Communications

Progression and Further Study Opportunities include:

• Professional Marketing Certifications
• Postgraduate Business Studies
• Marketing Specialisation Programmes

Entry Requirements

• A-Level: BCC or BTEC DMM (112 UCAS Points)
• GCSE: Five subjects at Grade C/4, including English and Mathematics
• International Students: IELTS 6.0 (minimum 5.5 in all components)

Your Future in Business and Marketing Begins Here Whether you aspire to launch a marketing career, become a business strategist, or entrepreneurially start your own venture, the BA (Hons) Business and Marketing equips you with the essential knowledge and tools for success.

Ready to Transform Your Business Potential? Apply now and take the first step towards a dynamic future in Business and Marketing with GCRD Hub – Your Gateway to Global Education!