BA (Hons) Marketing: Crafting Innovative Brand Strategies

Programme Overview The BA (Hons) Marketing is a dynamic and forward-thinking undergraduate degree designed to equip students with the skills and knowledge to succeed in the fast-paced world of marketing. From digital strategy to consumer psychology, this course prepares students to build brands, engage audiences, and drive business growth through innovative marketing techniques.

Course Focus Whether your ambition lies in digital marketing, brand management, advertising, or market research, this programme blends theory with hands-on experience, ensuring graduates are ready for a wide range of career paths in both domestic and international markets.

Course Structure: A Comprehensive Three-Year Journey

Year 1 (Level 4): Marketing Foundations

• Principles of Marketing
• Consumer Behaviour
• Digital Marketing Foundations
• Business Environment

Year 2 (Level 5): Advanced Marketing Strategies

• Marketing Research and Insights
• Brand Management
• Advertising and Promotional Strategies
• Marketing Analytics

Year 3 (Level 6): Strategic Marketing Leadership

• Strategic Marketing Management
• International Marketing
• Ethics and Sustainability in Marketing
• Final Year Project / Dissertation

Entry Requirements

• A-Level: Typical offer BCC
• BTEC: DMM
• UCAS Points: 112
• GCSEs: Minimum five at grade C/4, including English and Mathematics
• International Applicants: Equivalent qualifications accepted
• English Language: IELTS 6.0 (minimum 5.5 in each band)

Career Opportunities Graduates can pursue diverse roles, including:

• Digital Marketing Executive
• Marketing Manager
• Social Media Strategist
• Brand Manager
• SEO/SEM Specialist
• Market Research Analyst
• Advertising Account Manager

Professional Development

• Pathway to Master’s studies
• Professional qualifications from Chartered Institute of Marketing (CIM)

Why Choose Our Programme?

• Industry-relevant curriculum
• Hands-on learning experiences
• Digital-focused approach
• Strong employability support

Create, Connect, and Captivate With a degree in Marketing, you’ll be empowered to shape brand stories, connect with audiences, and influence market trends in a constantly evolving digital world. Whether you’re building the next viral campaign or leading a global strategy, this programme sets you up for success.

Begin your marketing journey today and become a leader in the creative business world!